Mike Larsen and his wife Elizabeth Pomada worked in publishing in New York before moving to San Francisco in 1970 and starting Larsen-Pomada Literary Agents in 1972. They were members of AAR and sold hundreds of books to more than 100 publishers and imprints, before they stopped taking new clients in 2015.
Mike loves helping writers and offers coaching for nonfiction writers. He offers free advice about writing, publishing, promotion, and building a career, to writers of books about change.
He wrote How to Write a Book Proposal, which is in its fourth edition and has sold more than 100,000 copies. He also wrote How to Get a Literary Agent and coauthored Guerrilla Marketing for Writers: 100 Weapons for Selling Your Work.
Elizabeth and Mike are coauthors of the six books in the Painted Ladies series about Victorian houses, which sparked a national movement and sold more than 500,000 copies. The trade journal Publishers Weekly chose the second book in the series, Daughters of Painted Ladies: America’s Resplendent Victorians, as one of the best books of the year.
Mike and Elizabeth are co-directors of the San Francisco Writers Conference: A Celebration of Craft, Commerce & Community, www.sfwriters.org; the San Francisco Writing for Change Conference: Writing to Make a Difference, www.sfwritingforchange.org; and the Women Writing in the Redwoods Retreat, www.sfwriters.org,
sfwriterscon-at-aol.com, larsenpoma-at-aol.com / 415-673-0939.